About Me

From Newsroom Leadership to Media Transformation Consulting

I’ve spent my career inside some of the world’s most demanding newsrooms, helping teams shape stories that matter.

I've been based in Dubai since 2017, when Bloomberg relocated me from London to lead the significant expansion of their Middle East and Africa television operation. There, I was instrumental in shaping editorial strategy over six years as Executive Producer.

I then ran the multimedia department at The National, one of the region’s largest English-language news organisations, where I helped grow monthly video views from 14 million to 145 million and YouTube subscribers from 600k to 700k.

That experience, combined with a prior 15 years in London working with the likes of Sky News, ITN and Nike, taught me not just how to make great content, but how to build systems, teams and strategies that keep audiences coming back.

Today, I help newsrooms, broadcasters and brands apply those lessons: combining editorial integrity with modern storytelling and production.

SERVICES

Video Strategy & Consulting

  • Auditing current video operations
  • Audience growth strategies
  • Workflow design & team structures for modern,
    multi-platform digital production
  • Content Creation & Production

  • On-camera reporting and storytelling
  • Short-form and explainer video production
  • Branded content for corporate
    or government clients
  • Training & Editorial Coaching

  • Workshops on storytelling,
    editorial judgement and production
  • Leadership coaching for producers
    and newsroom managers
  • WORK

    Get In Touch

    I’m based in Dubai and available for projects globally - from newsroom strategy to content production and training.