EXECUTIVE STORYTELLING FOR

Brands, institutions, newsrooms

Clear, trusted video storytelling
supported by 25 years of global newsroom experience

About Me

After more than 25 years of experience working in some of the world’s most respected newsrooms, I now work independently with organisations to deliver credible and authoritative video storytelling.

I’m trusted to interview CEOs, policymakers and cultural leaders - and to use my senior editorial judgement and hands-on production expertise to shape content where reputation genuinely matters.

I am a former Executive Producer at Bloomberg and Head of Multimedia at The National.

My work spans global broadcasters, major brands and public institutions, including Sky News, ITN, Nike, Dubai Tourism, the Olympics and the NBA.

Based in Dubai since 2017, I am UAE Golden Visa holder for exceptional talent in media production.

See My Work
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Services

Services

VIDEO FOR BRANDS

  • Editorial-led corporate storytelling
  • Brand-funded content that feels credible and authentic
  • Multi-platform delivery

EXECUTIVE INTERVIEWS

  • Editorial framing and preparation
  • CEO and ministerial interviews
  • Narrative shaping and scripting

EVENTS AND FORUMS

  • Executive interviews
  • Documentary-style event coverage
  • Coherent editorial narratives across multi-day, multi-speaker events

WORK examples

Pepsi / F1 Mercedes sponsorship video

Executive interview & sponsored video — PepsiCo / IMI

At The Top for Dubai Tourism / Bloomberg

"At The Top" series - Dubai Tourism / BLOOMBERG

Kobe Bryant Interview - Nike

Kobe Bryant interview - Nike

ADNOC video series - ADNOC / IMI

ADNOC video series - ADNOC / IMI

London 2012 Olympics - LOCOG

London 2012 Olympics - LOCOG

UAE Newsroom Leadership

UAE NEWSROOM LEADERSHIP

Emma Graham

“Greg is one of the most professional, intelligent and inspiring figures in the news industry. His exceptional skills in production, news judgment and storytelling set him apart as a true leader and innovator.”

EMMA GRAHAM – MIDDLE EAST BUREAU CHIEF, CNBC

Joel Hills

“Greg has a first-class instinct for what makes a good story and the experience and the imagination to tell it with style.”

JOEL HILLS - BUSINESS & ECONOMICS EDITOR, ITV NEWS

John McAndrew

“A real pro and an asset to any production.”

JOHN MCANDREW - DIRECTOR OF PROGRAMMES, BBC NEWS

Get In Touch

If you’re looking for senior editorial judgement, calm execution and storytelling that carries real credibility for your next video project, brand campaign or event, I’d be happy to talk.